bio

A dedicated, versatile writer and creative content lead with a decade of experience creating exceptional content for start-ups, global brands, and prestigious academic institutions.

I'm a writer now, but I started out as an actress. I couldn’t have imagined any other path at the time, as I was hooked on performance and got a kick out of diving deep to develop a character's facets. I wrote short plays and monologues and explored how to bring personalities to life through storytelling. 

I’d just returned from studying at Lee Strasberg in New York when a friend first encouraged me to write professionally. She commissioned fun blogs about our festival experiences for her events business and long-form articles on weddings and events. Soon, I found my passion had switched from performance to pen.

My first long-form article was a hit. Published across multiple wedding blogs, it organically went viral. I quickly attracted a roster of clients across various sectors, each opening up a new world of knowledge: design, technology, sustainability, corporate responsibility, ocean plastics, and artificial intelligence. Acting paved the way to writing, and I haven’t looked back.

Storytelling is key to successful marketing. A compelling narrative communicates your individuality, cements your brand, and connects you to customers. It provides background and meaning to position you within your market.

As both a versatile freelance copywriter and experienced in-house Lead Writer, I write to reinforce company credentials as thought leaders, innovators and industry experts. To maintain and grow brand reputations through unique storytelling and strategy.

Every client has a unique voice, and I pride myself on discovering and embodying it through multifaceted communications and creating and curating bespoke content. I'll help you tell your story, and I'll tell it well.