profile
I’m a highly experienced and adaptable writer, team leader, and project manager who thrives in diverse, fast-paced roles. I’m driven by good strategy and the challenge of target-based projects, particularly when working within dynamic, multi-disciplined teams. I’m always keen to roll up my sleeves to help deliver big, bold objectives.
With an ever-evolving knowledge base spanning a broad range of sectors, I’ve written articles featured by: AI Business, CityAM, UKTN, BDaily, The Ethical Corporation, The Mental Health Foundation, Green Union, Wedding Ideas Magazine and more.
skills and experience
· Writing · Editing · Team leadership · Project management · Course design & development · Research · Storytelling · Communication · Microsoft Office + Google Workspaces · Creative content design & strategy · Team collaboration · AI conversational design · Scriptwriting · Grammar expertise · Proofreading · Editorial · Course design · Course Development
• Content management and creation, including:
Unique storytelling through original long-form blogs and commissioned thought leadership articles
Social media, website, app, ad, short-form, and newsletter copy
Conceptualising and delivering original campaigns // Research and article curation
Proven organic and paid social media audience growth with analytics, CMS scheduling and reporting.
• UX and UI copy, including large-scale third-party UI copy acquisition and management.
• Conversation design: scriptwriting and sculpting copy, structure and tone of voice for conversational artificial intelligence.
career highlights
• Partnered with senior faculty members at Massachusetts Institute of Technology (MIT) to successfully design and deliver a 70,000-word course on Human-AI and artificial intelligence's societal and ethical implications for the US Department of Defense.
• Invited to Houses of Parliament by AI Ethics expert Prof. Joanna Bryson, as part of our work championing ethical frameworks, during the launch of Constellation AI social media channels.
• Conceptualised and delivered a digital campaign at Clerkenwell Design Week for Interface, voted #1 in event coverage through independent analysis by Stills.
• Delivered social sales training and presented to over 500 account managers at an Interface global product launch in The Netherlands.
• Conceptualised and delivered a blog/ hashtag campaign for Net-Works heavily featured on the front page of Ethical Corporation.
• Articles published across multiple online platforms, with individual distribution audiences of over 200,000.
• Proven record of sculpting messaging and brand tone of voice to achieve significant social channel audience growth from launch.
Career History
Esme learning, boston (2021 - 2022)
Lead writer
Initially hired as a writer assigned to complex artificial intelligence (AI) projects for universities such as Oxford University, Imperial College, and MIT (Massachusetts Institute of Technology), I was promoted to lead the MIT content development team in January 2022.
Constellation AI, London (2018 - 2021)
lead writer
As Lead Writer, I wrote to reinforce Constellation AI’s credentials as thought leaders, innovators and technology industry experts and maintain and grow brand reputation through unique, multi-platform storytelling.
Artificial Intelligence Conversational Designer
Worked closely with the Data Science team to sculpt an AI app's copy, structure and tone of voice. This included the sourcing and management of large-scale third-party copy.
Copywriter and Content Manager, Freelance Clients:
Interface (Aug 2015 - 2018)
A global carpet manufacturer with a design-led brand, who are focused on sustainability & CSR.
Social media management: Twitter / Facebook / Instagram/ YouTube/ LinkedIn
Net-works (Aug 2015 - 2018)
An initiative by Zoological Society of London (Marine) & Interface to repurpose nylon fishing nets and aid ocean clean-up, whilst helping impoverished communities in the Philippines and Cameroon.
Social media and blog management: Twitter/ Facebook/ Blog
Human Spaces (Aug 2015 - 2018)
Human Spaces is an information hub that commissions & curates articles, reports & blogs from experts at the forefront of research in to biophilia & biophilic design (design to promote the wellbeing of humans).
Social media and blog management: Twitter / Blog
(2014 - 2018): The Arabian Tent Company // Canvas and Stone // JobHeron // Faust’s Potions // The Indytute // Fuse
Citywire Magazine, London (2013 - 2014)
Researcher
Working within the research department at Citywire Magazine to profile knowledge and insight from investors, High Net-Worth Individuals and Wealth/ Asset Managers, involving telephone and face to face interviews. Proven record of over-achieving on sales.